HubSpot’s Guide to Google’s RankBrain Algorithm
The HubSpot team has published a new guide to Google’s RankBrain Algorithm.
Google Search uses the RankBrain algorithm to analyze the webpages and deliver the most relevant pages in the search results.
Talking about how the SEOs can use RankBrain, Clifford Chi says, “Even though RankBrain helps Google adapt to changing search behavior, most marketers still haven’t adapted their SEO strategy to this transformation.
“One of the main reasons we keep drilling our audience with the idea of topics over keywords is that search has evolved but our customer’s content marketing strategies are lagging behind,” says Victor Pan, HubSpot’s Head of Technical SEO. “Practices like purposely creating pages with misspellings and poor grammar just because there is search volume need to go.”
Today, people rely heavily on Google to provide accurate and relevant answers for most of their questions, so the search engine needs to understand the intent and context behind every single search”.
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