Understanding human psychology can help you to increase user engagement on your website by presenting right offer or information at the appropriate time.

The Entrepreneur magazine contributor Rahul Varshneya has shared five psychology tactics that can help you to increase your website conversion.

Varshneya says, “A lot of research is currently taking place in the field of psychology, giving us insight into psychological hacks that get your website visitors to take action and eventually convert. Here is a list of strategies that you should keep in mind when you design your website.

1.) Keep the design distraction free.

According to the theory of cognitive fluency, a person is more likely to prefer a simpler task that requires less strain over a complex task that requires more mental processing. If your SaaS website happens to be easy to understand and intuitive to navigate, the chances of conversion increase.

Our brain battles with chaos. The principles of minimalistic design ensure that your website appears to be free of distracting elements. Organizing the content on the website in a viewer friendly manner ensures that visitors to your website can easily navigate through without feeling overwhelmed by chaotic information bombarded at them”.

5 Psychology Hacks That Increase Website Conversions

Entrepreneur

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