Seven Tips to Improve Your Content Marketing
To improve your content marketing you need to observe and adopt the strategies that have delivered successful marketing campaigns.
HubSpot’s Caroline Forsey has shared seven content marketing tips to help you strengthen your content marketing efforts.
Forsey says, “To ensure you’re able to cultivate a truly valuable content marketing strategy in 2019, we’ve created this round-up of content marketing tips — keep reading to become a true content marketing expert.
1. Make sure your content has a clear, measurable business goal.
You might be overwhelmed by the sheer amount of content you can create for your business — anything from Instagram Stories, to blog posts and e-books, to podcasts.
However, as Karla Cook, Editor and Manager of HubSpot’s Marketing Blog, notes, “[It’s critical] every single piece of content you’re creating has a clear, measurable business goal in mind — and simply ‘getting views’ isn’t a complete business goal”.
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