The Marketing Land contributor Jennifer Videtta has shared some useful findings from Gartner’s CMO survey.

According to the share statistics, in 2018 chief marketing officers spent 29% of their total budget on improving marketing technology.

Talking about the findings, Videtta says, “According to the survey, CMOs spent an average of 25 percent of their martech budget on three channels: search (11.2 percent), email (5.9 percent), and website (7.6 percent).  Marketing and customer analytics platforms accounted for 8.9 percent, indicating the need for measurement tools to continue supporting these programs.

Why you should care

As martech investments increase, marketers should expect increased visibility into digital marketing performance. Direct channel attribution should be a top priority for digital marketers and organizations looking to innovate and advance their marketing programs”.

CMOs spent 29 percent of 2018 marketing budget on marketing technology

Marketing Land

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