Are You Losing B2B Leads Due to Your Website?
Your website plays a pivotal role in running your business smoothly. It is the first landing point where your prospects comes first.
Michael Davis, a contributor on JeffBullas.com has shared an article highlighting five signs that indicate that you are loosing your b2b leads because of your website.
Davis says, “There are many reasons that a website can turn away business-to-business (B2B) visitors, but the following are five of the most common reasons why website designs fail to bring home leads:
1. Users keep getting distracted
One of the reasons that your website might not be converting viewers into clients is that they keep getting distracted by things on your page – possibly even things that might look great, but are counter to the mission of catching clients.
For instance, your design and color scheme may have too many images, garish fonts or text color, pop-ups, and other distracting items. While there is an undeniable power of color in web design, if you don’t have an aesthetically pleasing page, it will look unprofessional and it may cause users to stop paying attention to your message.
This increases your bounce rate and will likely lead to a fall in your search engine rankings. Background colors, images, videos, and text should all work in concert to give the visitor a pleasant user experience”.
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