The HubSpot contributor Clifford Chi has shared seven examples of Interactive Marketing.

Interactive marketing refers to the form of marketing wherein
your audience interacts with engaging visuals or videos within your content.

Clifford says, “Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. Our audience is ultimately used to these mediums. But, at the same time, we’ve missed a huge opportunity to engage them at record levels because we glossed over the fact that screens and computers are so much more than just digital pieces of paper and printing presses.

Fortunately, the interactive marketing movement is charging along and their early adopters have proven that if marketers want to cut through the noise, they can’t just do what they’ve always been doing. They need to refresh their work.

1. Clash Up | Eko

Mash-up remixes like Two Friends’ Big Bootie Mixes are some of the most popular tunes around today, racking up over 35 million SoundCloud streams over the past three years. However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes”.

7 of the Most Inventive Interactive Marketing Examples We’ve Ever Seen

HubSpot

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