How to Create a Social Media Marketing Strategy [Guide]

A well-though social media marketing strategy enables you to create greater marketing impact and improve sales.

The Shopify contributor Braveen Kumar has published a guide titled ‘How to Create a Social Media Marketing Strategy’.

On ‘creating a social media strategy’, Kumar says, “Before you post anything, it helps to have a big picture view of what you want to get out of your social media efforts and how you can best achieve those outcomes.

Your business (i.e. your website) is the center of your social media strategy. And your strategy is how you tie all of your social media efforts back to its various goals.

Social media marketing can serve all kinds of functions for your business, from driving traffic and sales, building brand awareness, amassing an engaged audience, connecting with customers and prospects, providing support, and so much more”.

How to Create a Social Media Marketing Strategy: A Beginner’s Guide

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