The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin. In this video Fishkin has shared some useful tips on improving link building efforts.

The MOZ team says, “The final episode in our six-part One-Hour Guide to SEO series deals with a topic that’s a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own”.

The One-Hour Guide to SEO: Link Building

MOZ

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