Seven Techniques to Close More Sales
Closing one more sale is always an achievement. To increase the frequency of such achievements you need to master the art of communicating with your prospects and customers and understand their mindset.
The HubSpot contributor Adam Wiggins has shared seven sales-closing techniques that work well.
Wiggins says, “To close a sale with a prospect, there are many techniques you can employ. Here are a few of them:
Traditional Sales Closing Techniques
Traditional sales closing techniques usually employ some psychological tricks designed to give that final nudge. Here are two of the most common.
1. Now or Never Closes
This is where salespeople make an offer that includes a special benefit that prompts immediate purchase. For example:
- “This is the last one at this price.”
- “We’ve got a 20% discount just for customers who sign up today.”
- “If you commit to buy now, I can fast track you to the front of the implementation queue.”
This technique works because it creates a sense of urgency and can help overcome inertia when a prospect wants to buy — but for some reason isn’t pulling the trigger. Of course, you should always establish value before offering a discount or promotion”.
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