Email is a useful tool for strengthening your marketing promotional efforts by staying in touch with your customers and offering right offers at the right time. The AWeber contributor Liz Willits has shared five survey emails that can help you to upgrade your marketing. Willits says, “There’s a reason top marketers send survey emails so frequently — they work. Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services. Learn about the 5 survey emails that will make your marketing much more effective. 1. The welcome email survey Getting... [...]

Pinterest marketing is more than just creation of pins now. With various advertising plans offered by this social network, you can promote your products and get more customers. The HubSpot contributor Isabelle Hahn has shared an article highlighting some useful tips to aptly use the Pinterest advertising. Hahn says, “With over 250 million users, Pinterest is a great place for businesses to advertise products. If you’re creating ads on Pinterest, there is a large potential reach for each of your ads — and, best of all, users are also actively searching the site for products... [...]

The HubSpot contributor Aja Frost has published 10 sales email templates with 60% or more open rate and 8% or higher click rates. Frost says, “The following 10 templates have 60% or higher open rates, 8% or higher click rates, and 30% or higher response rates. I’ve lightly edited them so you can tweak them for your industry, market, product, and prospect. I’ve also included two templates to help you make sales introductions. Happy selling! Best Sales Email Templates 1. If You Want to Make a Sales Introduction The prospect hasn’t heard of you before? Give them a reason to... [...]

If you are going to make a living on the Internet, you need to present your product offer (your own or a product you have rights to sell as an affiliate) in the right way to the right audience. People are persuaded by what they sees. To get a demonstration in front of large numbers of people, it takes an online video, and the most-visited site for people seeking videos is YouTube. Often, people visit YouTube specifically to find demonstrations. There’s a reason why YouTube is the 2nd largest search engine. You can find out any information you are seeking there, in an easily consumed form. However,... [...]

The HubSpot team has published a new guide called ‘Snapchat Marketing’. This guide aims at helping marketers to create compelling snaps and stories that can grow their brand. The HubSpot team says, “Building a brand presence on Snapchat is now a smart investment for many businesses, but creating content for this app is unlike doing so for your other marketing channels. Snapchatters expect behind-the-scenes content they can’t find anywhere else and want the authentic and unpolished version of your brand. To be a successful marketer on the platform, you’ll need a... [...]

Sue B. Zimmerman has published a new video sharing some useful Instagram content ideas. Watch this video to improve your Instagram marketing strategies. You can watch the video on the following page. Instagram Content Ideas Sue B. Zimmerman’s Blog  [...]

The Content Marketing Institute is hosting a webinar on ‘Mapping Marketing to Moments: Why You Should Stop Driving Traffic and Start Building an Audience’ on Wednesday, May 1, 2019 at 2.00 pm ET. The CMI team says, “A successful content strategy blends the art of creating editorial-quality content and the science of conversion-driven distribution that maps that content to key moments in your customers or prospective customers lives. Learn how the team at Northwell Health is using this approach with their digital editorial platform The Well, the company’s revolutionary media... [...]

Google loves fast loading sites. Visitors love fast loading sites. Other things being equal, fast sites get more traffic and earn more profit. Now you can improve your own site’s speed and, if you’re a consultant, you can speed up the sites of all your clients, with the insights and software in Site Speed Profits. People get bored with slow sites and often leave without buying anything. You don’t want that problem, but now, even if you are not tech-savvy, you can speed up sites by using the software and following the instructions in Site Speed Profits. Three experienced marketers... [...]

The Retail Dive team is hosting a webinar on ‘Drive Consumer Loyalty with AI and Machine Learning’ on Thursday, April 25 at 2.00 PM ET. Attend this webinar to learn how you can use Artificial Intelligence (AI) and Machine Learning to improve customer loyalty. The Retail Dive team says, “Today’s sophisticated consumers demand a more personalized approach from retailers, with 9 of 10 consumers indicating they prefer brands that recognize them and provide them with relevant offers. And they’re willing to share their personal information in order to get that kind of shopping... [...]

It is important to attract new customers and retain them if you want to grow your company. Customer retention is a difficult task but it can be achieved with proven tactics. The QuickSprout contributor Lars Lofgren has shared nine tactics to help you improve your user retention. Lofgren says, “Retention, like anything, is a skill set that can be learned. Here are the tactics that we recommend trying as you focus on retention: 1. Staged Traffic When you look at the growth hacker funnel it might seem as if you should focus on getting traffic first, then activating members, then retaining users.... [...]