Innovation leads you to achieve better results in business. Especially when it comes to marketing and promotion you need to experiment with different techniques for better sales. The Entrepreneur magazine contributor Kimanzi Constable has shared three tactics that can increase your company’s sales. Constable says, “Marketing can be expensive. You can pay for advertising and hire professionals. But, there are also ways to market your business for free and these strategies can be highly-effective if implemented. You can use these strategies right now to grow your customer base and bring... [...]

The Backlinko team has published the findings from analysis of 12 million outreach emails. The findings say that only 8.5% of outreach emails receive a response. Here are more findings: Outreach emails with long subject lines achieve 24.6% higher average response rate Emailing the same contact multiple times leads to 2x more responses Personalized subject lines boost response rate by 30.5% Wednesday is the “best” day to send outreach emails Linking to social profiles in email signatures may result in better response rates. You can learn more from the following page. We Analyzed 12 Million... [...]

Search Engine Optimization requires an in-depth understanding of the search engine algorithms and a variety of tactics to gain higher position in the search results. The Cognitive SEO contributor Adrian Cojocariu has shared some useful tips to help marketers to utilize the internal linking structure for improving SEO performance. Cojocariu says, “Internal links are just like backlinks, but within your own website. They are links that go from one page on a web domain to another page on the same domain. They are most commonly observed in navigation menus, sidebars and footers, but also within... [...]

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin. In this video Fishkin has shared some useful tips on improving link building efforts. The MOZ team says, “The final episode in our six-part One-Hour Guide to SEO series deals with a topic that’s a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own”. The One-Hour Guide to SEO: Link Building MOZ  [...]

[UPDATE] The sale has been extended, although the prices are not as low as yesterday. If you need reliable web hosting at a price better than bargain hosts, a host that gives you blazing speeds, today only Three For One Hosting is offering you 3 years hosting for one site at less that $1/month, or for unlimited sites at less than $1.35/month. During this sale, you will receive first-class hosting with: • Unlimited bandwidth • Unlimited disk storage • 99.9% Uptime Guarantee • Easy To Use cPanel Control Panel • Unlimited Email Accounts But do not delay. This sale ends at... [...]

Digital Marketing Depot is hosting a webinar on ‘Data, Data Everywhere — But Where are the Customer Insights?’ on Tuesday, May 7, 2019 at 1.00 pm EDT. The DMD team says, “Join our data analytics experts as they show you how to use AI and data visualization to drive pipeline and revenue growth. You’ll learn techniques to better plan, manage and execute your digital campaigns. Attend this webinar and learn: How to clean and blend data silos to create a unified data set How to dive into analytics reports to see what actions need to be taken Techniques to course correct campaigns... [...]

The Instagram Stories feature has created a new opportunity for the brands to promote their products and services. It helps you to increase your following and improve sales. The Shopify contributor Braveen Kumar has shared some useful tips on using Instagram Stories for marketing. Kumar says, “Instagram Stories have changed the way we use Instagram, turning the platform into something more than your everyday online photo album. Initially released as a thinly-veiled attempt to mimic the popular Snapchat feature, now, Instagram is upping the ante for stories with the recent launch of product... [...]

The Rainmaker team has published a new podcast episode ‘Get 10 Content Marketing Boosters in 20 Minutes’. Sonia Simone says, “It can be helpful to break your strategy sessions into manageable chunks. In this 19-minute episode, I go over 10 important elements that will boost your content marketing success. For your reference, here’s the overview: Develop a solid understanding of your “Who”Start to explore your business’s “big idea”Identify 3-5 supporting “cornerstone” ideasUncover the paths to purchaseDesign cornerstone contentUse different content for... [...]

A well-though social media marketing strategy enables you to create greater marketing impact and improve sales. The Shopify contributor Braveen Kumar has published a guide titled ‘How to Create a Social Media Marketing Strategy’. On ‘creating a social media strategy’, Kumar says, “Before you post anything, it helps to have a big picture view of what you want to get out of your social media efforts and how you can best achieve those outcomes. Your business (i.e. your website) is the center of your social media strategy. And your strategy is how you tie all of your... [...]

The weDevs team has published a beginners guide to Google Data Studio. This guide provides an introduction to the Google Data Studio and shares some useful tips to use it effectively in your marketing. Mainul Kabir Aion says, “If you ask someone how they collect and utilize their website data, the most common answer would be Google Analytics. You will also get some other answers like SEMRush, Google Ads, Bing Ads, DoubleClick Search, YouTube Analytics, etc. Luckily, Google Data studio can pull data from all these sources and lets you create meaningful dashboards. You can create... [...]