When it comes to brand creation, you need to be careful with the search engine rankings and should consciously use the keywords that help your business in long term.

The Conductor Spotlight contributor Imani Nichols has shared a four-step process to conduct a niche keyword research.

Nichols says, “Not all industries inherently have plentiful search volume around their keywords. But that doesn’t mean that niche industries don’t have any organic search opportunities despite limited scope. It’s quite the opposite.

Most brands in niche industries only rank for their branded terms and a few head keywords with incredibly low monthly search volume. What they fail to realize is that their niche keywords are like the smallest doll in a set of nesting dolls. They may be small in MSV but they wrap up as a perfect fit into much higher MSV keywords that reach a larger audience. Here are four steps to take to create an effective content strategy that drives traffic and revenue for a business in a niche industry.

Step 1: Use your niche keywords to discover the head keywords where your brand could have a voice

When working in a niche industry, it’s often easy to forget that you are, in fact, part of, a niche industry”.

Niche Keyword Research: How to Thoughtfully Expand Your Organic Reach

Conductor Spotlight

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