Five Lessons to Improve Your Email Marketing
Email marketing is a rewarding as well as challenging task. The key to make most from your email marketing campaigns is to innovate your strategies.
The Practical Ecommerce contributor Armando Roggio has shared five lessons to help email marketers improve their campaigns.
Roggio says, “Here five things we can learn from competitors about email marketing.
5 Email Lessons
1. Email automation. The first thing to learn from your competitors’ email marketing is how they treat new subscribers. Are they using email automation for a welcome series? Ten Thousand, as an example, sends a 10-percent-off coupon code with the first message in its welcome series. Could that make sense for your business?
Are there other activities that trigger email automation? Explore their sites to learn when and how emails are triggered.
2. Subject lines that sell. Note every subject line you receive from your competitors. Consider putting the subject lines in a spreadsheet, to sort and organize them. Look for patterns that could indicate subject lines that convert and sell well in your industry”.
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