The MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode on ‘Selling Isn’t a Game, It’s a Puzzle’ featuring Ian Altman.

Gorgone says, “Sales pundits often compare the selling process to a game or a battle that must be won. In either context, there is necessarily a winner and a loser. But neither metaphor really does (or should) fit the sales process, according to Ian Altman. bestselling author, strategic adviser, and sought-after speaker.

Selling, according to Ian, is more like a puzzle, with both sides working together to complete the picture.

I invited Ian to Marketing Smarts to discuss the how sales and marketing have changed (and how they haven’t) since he wrote the first edition of his book, Same Side Selling. The new edition is available now: Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers“.

Selling Isn’t a Game, It’s a Puzzle: Author Ian Altman on Marketing Smarts

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