To make your blog stand out in the crowd it needs to be updated with quality content that engages visitors and subscribers.

The MOZ contributor Justin Champion has shared 10 tips to help you create quality content for your blog.

Justin says, “When getting started with creating blog content, you want readers to easily comprehend what it is you’re trying to tell them. If your content is too complicated and unengaging, then chances are readers will abandon it and go elsewhere. There are thousands of blog posts being published every minute, so it’s safe to say you’re not the only resource out there competing for attention.

Let’s review 10 tips that will help you start drafting a successful blueprint for your next blog post.

1. Choose a topic to write about

At a high level, write educational content.

I’m not saying you can’t write about your business when it makes sense, but in order to attract someone to your blog, you need to answer the questions and problems that they’re searching for answers to. Put yourself in the shoes of your audience (aka buyer personas):

  • What will they be searching for?
  • What do they want to know about?”.

Creating Quality Content in 2019 (For Search Engines and People)

MOZ

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