Five Ways to Get Better Results from Microsoft Advertising
Most marketers prefer to go with Google when it comes to advertising online. But when it comes to online advertising Bing also has a great share.
The Search Engine Land contributor Ronald Dod has shared five ways that can help you to enhance the performance of your Microsoft advertising campaigns.
Ronald says, “According to Statista, Microsoft processes over four billion searches per month. Additionally, Microsoft’s search sites tout 24 percent of the search market share in the U.S. That’s a giant chunk of the population that your brand is failing to reach.
What’s more compelling is the fact that studies have shown that Microsoft’s cost-per-click is, on average, 33.5 percent cheaper than Google’s. This again relates to competition levels. Other studies have uncovered that Microsoft’s CPA is a whopping 63 percent less expensive.
If you’re ready to start utilizing Microsoft Ads to rack up sales, here are five effective methods for maximizing your campaign’s return on investment.
1. Import successful AdWords campaigns
One of the easiest ways to maximize your Microsoft investment is to stick with what you know already works. Since Microsoft is keenly aware that most of their advertisers utilize or have used Google’s ad services, they have made it super simple to import an AdWords campaign to their platform. This is even something the company recommends when setting up an account”.
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