Automation is the key to drive more sales and make more profit. The chatbots have been widely used for customer service and this technique is a huge success.

The Entrepreneur contributors Abhinav Girdhar & Scot Small have shared five ways that marketers can adopt and use chatbots for improving their sales.

Girdhar & Scot say, “Companies around the world have realized the potential that chatbots offer when it comes to improving customer engagement and operational efficiency by reducing the typical cost of customer service. In fact, chatbots will be responsible for saving over $8 billion annually by 2022, up from $20 million in 2017 (Juniper Research).

Brilliant For Brand

Big brands in India including e-commerce companies, banks, insurance firms, travel companies and entertainment and media firms have already started implementing chatbots. Experimentation plays a crucial role in such brands who want an improved customer experience. By adding a personalized touch to the efficiency of artificial intelligence, businesses today use chatbots to increase their revenue and build stronger brand awareness”.

How Marketers Are Using Chatbots to Increase Sales

Entrepreneur

Sharing is caring