One of the ways to promote your business is by publishing free content in the forms of guides, ebooks and podcasts.

The Entrepreneur contributor Imran Tariq has shared five ways to use podcasting for growing your business.

Tariq says, “The great news is that podcasting can help with brand growth in ways beyond simply posting a new episode every week. With a little extra work, podcasting can provide several options for driving growth for your brand. 

1. Be a podcast guest.

Most people assume that you have to produce your own podcast content each week to find a digital audience. But if you don’t have the resources to record, edit, and promote your own podcast, you can still grow your audience by appearing as a guest on other relevant programs.

A case study from Podcast Engineers notes that author and entrepreneur Richie Norton attributes 80 percent of his business leads to podcasts. The catch? He doesn’t produce his own show. Instead, he appears as a guest on other industry podcasts, with over 300 appearances to date that allow him to showcase his expertise and brand”.

5 Lesser-Known Ways to Skyrocket Your Brand’s Growth With Podcasting

Entrepreneur

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