The Interactive Advertising Bureau (IAB) has published a new report called ‘Video Advertising Spend Report 2019’.

Highlighting the findings of this report, the IAB team says, “Direct-to-consumer (DTC) brands that have marketing budgets greater than $1 million per year are shown to be digital video fans. Of this group, 78 percent plan to increase their ad spend on digital video in the next 12 months, and these DTC ad buyers are expected to boost their investment by 50 percent over a year ago—a faster pace than buyers for incumbent brands.

Other key findings include:

  • New digital video ad formats are expected to have significant increase in adoption in 2019–particularly stories and shoppable ads
  • Nearly two-thirds (59%) of ad buyers plan to increase their advanced TV spend in the next 12 months, with half reporting increases in OTT
  • Buyers report that half of digital video budgets will be spent through programmatic buys”.

Video Advertising Spend Report 2019

IAB

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