Search engine optimization is an essential skill for all the marketers. You can improve your search engine marketing performance by acquiring more and more knowledge in the domain.

The Yoast contributor Willemien Hallebeek has shared eight essential aspects of the technical SEO. Read Hallebeek’s article to polish your SEO skills.

Hallebeek says, “Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines.

Here, we’ll shortly go into some important characteristics of a technically optimized website.

1. It’s fast

Nowadays, web pages need to load fast. People are impatient and don’t want to wait for a page to open. In 2016 already, research showed that 53% of mobile website visitors will leave if a webpage doesn’t open within three seconds. So if your website is slow, people get frustrated and move on to another website, and you’ll miss out on all that traffic.

Google knows slow web pages offer a less than optimal experience. Therefore they prefer web pages that load faster. So, a slow web page also ends up further down the search results than its faster equivalent, resulting in even less traffic”.

What’s technical SEO? 8 technical aspects everyone should know

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