Tips to Achieve Success with Personalized Content
Personalization is a key to get better content marketing results. With personalization you can move closer to your audience and the chances of a successful deal are more.
The Content Marketing Institute contributor Larry Lubin has shared some useful tips on personalizing your content and making it more popular.
Lubin says, “A new report from SmarterHQ reveals that up to 72% of consumers will only engage with personalized marketing messages. Yet, the same survey also finds that 86% of consumers admit they are concerned about their data privacy.
Your audience’s personal data is more than an email address and phone number. The GDPR defines data as a person’s “physical, physiological, genetic, mental, economic, cultural and social identity.”
What is data for your brand? What information do you collect for marketing? Seek only the essential information. Asking for or using unnecessary details can overstep personal boundaries and weaken the relationship between your brand and your audience”.
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