Choose the Right Frame to Boost the Power of Your Content [Podcast]
The Rainmaker.FM host Sonia Simone has published a new podcast episode ‘Choose the Right Frame to Boost the Power of Your Content’.
Listen to this podcast episode to learn how to improve your content marketing.
Simone says, “In this 19-minute episode, I talk about some of the key ideas in Lakoff’s book:
- What a “frame” is, and how it shapes the information we take in
- Why facts aren’t, by themselves, persuasive
- Why you must at all costs avoid using the language of your competitors
- The two big frames that inform culture and politics in the U.S. (and are active in other places as well)
- What to do with an audience that has both frames “installed” (a common scenario)”.
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