The MarketingProfs team has published a new podcast episode ‘When (and How) to Use Marketing Automation’ featuring Katie Robbert.

Kerry O’Shea Gorgone says, “Automation can do much more for you than trigger emails: Automating routine tasks can make you more efficient, opening up time for creative thinking and strategic planning.

I invited Katie Robbert, CEO of analytics firm Trust Insights, to Marketing Smarts to discuss marketing automation: how automation helps you to improve productivity (and your bottom line), which tasks to automate, and what tools you can use to get started.

Here are a few highlights from our conversation:

Many routine marketing tasks are candidates for automation (08:26): “With automation, it depends on what you’re trying to do. Are you trying to cut down on the amount of staff members? Are you trying to speed up a process? If you’re brand new to automation, one of the best places to start is to take a look at the tasks that you do every day, every week, every month”.

When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts

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