Your reporting helps you to analyze the performance of various marketing campaigns and allows you to make necessary changes to it.

The DashThis contributor Michelle Kelly has shared an eight-step guide for creating useful monthly marketing reports.

Kelly says, “I have used many monthly report software platforms over the years and one thing always remains the same. The data you want to track is what really matters and if you include the right data points, your dashboards will save you time and will allow you to monitor campaign performance at a glance. As an added bonus, you will look like a rock star to anyone who sees them.

There will be cases when it makes sense to create annual report templates or campaign reports with custom start and end dates. You will need to determine what frequency is best in each instance. When in doubt, check in with the decision-makers on your team to get clarity.

1. Make Use Of Existing Templates

First, find out if there are existing marketing department report templates that have been used in the past. You can always use this as a starting point and build from there”.

What to Include in Your Monthly Marketing Report

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