Your search engine marketing performance depends on the kind of content you publish. Here the originality of the content matters a lot.

To help marketers find a way to deal with duplicate content issues, the BuiltVisible contributor Richard Baxter has published a comprehensive article.

Baxter says, “Ranking improvements can be made by managing, improving and eradicating duplicate content via iterative technical analysis.

This is what my experience tells me, and it proves right time and time again.

Does resolving duplicate content work?

Yes. If you improve the crawl efficiency of a website, remove barriers to crawling and improve the technical competency of the platform overall, it’s almost always a positive for rankings and overall search engine visibility”.

Read full article on the following page.

An SEO’s guide to duplicate content

BuiltVisible

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