What Should be the Optimum Length of Your Blog Posts?
Content is the key to lead your blog in the search engines. Quality content backed by authentic information can help your blog stand out.
When it comes to scoring high in the search engines, your blog content can be the key driver.
The Portent contributor Kyle Freeman has shared an article highlighting the need and importance of blog post length for SEO.
Freeman says, “The need to assign an optimal standard content length reflects the amount of effort people are willing to put into their SEO practices. In an attempt to stop you from drinking the Kool-Aid (i.e., to resist low-quality cookie-cutter SEO), this article will teach you how to determine the best content length based on search intent, how to create quality content, and how to monitor your content’s performance.
Let Search Intent Be Your Guide
Most SEO experts have opinions on what constitutes the optimal content length. Some will tell you that “300–500 words are best,” or “2,000 words should be the minimum for a blog,” or claim that they’ve found the “sweet spot” at 1,890 words.
However, knowing how long your content should be depends strongly on what is typical for the industry you are writing for, and what fulfills the intent of the search query”.
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