ClickZ contributor Tereza Litsa has reported some useful findings on spending on various social media platforms.

Here are the key findings:

  • Advertising on Pinterest has grown by 107% since last year
  • The CTRs (click-through-rate) have fallen by 37%
  • Overall spending in social advertising grewy by 27% year-over-year in Q1 2019
  • Video ads account for 41% of the total spending on social advertising.

Commenting on these findings, Litsa says, “Focusing on specific channels, Instagram was one of the favorite channels for marketers to invest their budget. Except for Instagram, Pinterest is also a channel that might be worth your attention especially for the process of product discovery.

As we are thinking of our strategy for the next quarters of 2019, it’s always a good idea to experiment with new ideas, channels and ad types to find what’s working better for our brand”.

Social advertising channels 2019: Growth, trends, spend

ClickZ

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