Are You Using These Video Tools in Content Marketing?
The content marketing domain is not limited to the text and articles. The video and audio elements possess a huge share when it comes to publishing your content online and using it for marketing.
The Convince & Convert contributor Kayla Matthews has shared a list of 12 video tools that can help you to improve content marketing.
Matthews says, “Content marketers need to “up” their game when it comes to video — and to do that, they need the best tools they can find. From generating ideas to designing and deploying video content, here are 12 incredibly useful video tools your team can use to generate interest, broaden your audience and create tons of new brand converts, starting today.
Video Tool #1: Splasheo
Splasheo is a crowd favorite here at C&C. This is an easy-to-use tool that content marketers can use to “frame” their videos for a bigger visual impact.
Why is this important? For a start, it’s because most uploaded videos are shorter than two minutes. Videos longer than this — and even some that are shorter — need a bit of help when it comes to keeping your audience’s attention. Splasheo helps out by making it simple to add punchy, professional-looking, attention-grabbing captions that add visual interest (and additional information) and keep your audience glued to short and long videos alike.
Video Tool #2: Wistia
Wistia is far more than a video customization tool — it’s a whole channel customization tool. It’s a great ally for any brand that hosts a variety of video content natively on their website”.
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