Video is preferred by most brands and marketers for promoting their products and services as it is a proven tool when it comes to achieving higher conversion rate. Also with the widespread adoption of mobile devices, the reach of video has been extended worldwide.

The Social Media Today contributor Melonie Dodaro has shared eight ways to improve your video marketing.

Dodaro says, “In this post, I’m going to share eight ways that will help you improve your video marketing strategy, and increase engagement with your ideal clients.

Here we go:

1. Know your audience

If you try to market to everyone, you ultimately market to no one.

This notion holds true with video marketing. While having a viral video that everyone loves may be great social proof, your video marketing strategy, and the videos that you create, should help you to achieve one or more of your business or marketing goals (i.e. drive awareness, sales, traffic, etc.).

How you make your videos effective is to begin with your ideal client/s in mind.

You need to do your research and have a clear understanding of your audience’s needs and preferences”.

8 Ways To Improve Your Video Marketing Strategy

Social Media Today

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