Five Things to Know about No-follow Links
The no-follow links ask search engines to not to include a particular page in the indexing and search results.
Knowing how to correctly use them can help you to maintain your websites well. The 99 Signals contributor Mayur Kamath has shared a five-point article on no-follow links.
Kamath says, “The purpose of this blog post is threefold, i.e, to understand:
- What are nofollow links and when they’re used.
- Why were nofollow links introduced and how they’ve evolved over the years.
- Why they are important.
With that being said, let’s dive into the topic.
The Difference Between Dofollow and Nofollow Backlinks
Nofollow links are links with rel=”nofollow” HTML tag applied to them. The tag mainly tells search engines not to follow them.
Google does not transfer PageRank or anchor texts across these links and, therefore, they should not influence search engine ranking.
In simple words, when a person plays with the HTML informing Google not to give any link juice to the referred webpage, it is a nofollow link”.
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