Influencer Marketing in 2019 [Free Guide]
Today influencer marketing has become one of the key tools for reaching out to your target market. It allows you to do target marketing keeping control over your budgetary limitations.
The HubSpot team has published a free guide on ‘Influencer Marketing in 2019’ to help marketers understand and implement influencer marketing.
Sharing the influencer marketing statistics, Kristen Baker says, “There are a number of statistics that prove influencer marketing is a worthwhile time and monetary investment. There are also statistics that show you which metrics are impacted by influencer marketing.
General Influencer Marketing Statistics
- 89% of businesses say their ROI from influencer marketing is comparable to or better than other marketing channels.
- 80% of marketers say influencer marketing is effective for their businesses, and 35% say it’s very effective.
- In a survey, 82% of consumers said they were highly likely to follow a micro-influencer recommendation on a product or service.
- 71% of marketers say the quality of customers and traffic from influencer marketing is better than other sources”.
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