The Marketing Week team is hosting a webinar on ‘The consumer insights you need to improve your marketing strategy’ Wednesday, May 29, 2019 at 2.00 pm ET. The Marketing Week team says, “The fast paced, ever changing environment, means insight into customer behaviour is crucial. Leveraging Dynata’s global, first-party permissioned data and representative sample this webinar will give you intelligence into: • Device and Internet of Things (IoT)• Media consumption• Consumer sentiments• Trust and privacy The webinar will also explore ongoing trends and will benchmark global consumer... [...]

The Think with Google contributr Bethany Poole has shared a video featuring Prabhakar Raghavan, senior VP of ads at Google. The video is captured during Google Marketing Live where Raghavan spoke on how Google is trying to create a better advertising experience. Poole says, “Google has always focused on building products that deliver useful, helpful experiences. I’ve seen that time and time again in my nearly 13 years at the company. We apply that same mentality to our ads products. At Google Marketing Live, our biggest ads event of the year, Prabhakar Raghavan, senior VP of ads, talked... [...]

Getting the continuous customer flow is one of the most important things you need to grow your business. The Practical Ecommerce team has published a video recording of its webinar ‘7 Simple Ways to Grow Repeat Customers’. Watch this video recording to learn how you can get repeat customers and grow your business. The Practical Ecommerce team says, “Repeat customers are the lifeblood of an ecommerce business. They require no acquisition expense and their average order values are typically higher than first time buyers. But in an age of cutthroat ecommerce competition, retaining... [...]

Team work is very important when it comes to achieving business goals. For right alignment it is important to choose the right people who could work together for a set target. The HubSpot contributor Ken Thoreson has shared five steps to build a high-performing sales team. Read this article to choose the people who fit into your criteria. Thoreson says, “The key to building a winning sales organization is understanding whom you want to hire. Why? Because thorough development and analysis of the ideal sales representative profile heightens your chances of recruiting the right person. Here’s... [...]

Cindy Donovan is a familiar name to our readers. Her team has created a number of popular software tools (usually SaaS applications) that simplify the work of online marketers. This week she is introducing her latest tool: Funnel Joy. Funnel Joy is a cloud-based platform designed for anyone who needs to build web pages quickly. Whether you are a new marketer or an established marketer, you need a marketing funnel to maximize the earnings from you traffic. This new software makes it simple to put together a single web page or a whole funnel of web pages for your business. In Funnel Joy, you are... [...]

The AdWeek team is hosting a webinar on ‘Use Social Analytics for Better Campaign Measurement: 5 Ways to Take Control of Your Metrics’ Wednesday, June 5, 2019 at 1.00 pm EDT. The Marketing Week team says, “How do you prove the value of your brand campaigns? Social listening and analytics can uncover many of the key KPIs that can help you measure success and prove the value of your strategy and efforts. That’s why it is more critical than ever to understand the power of social analytics and how it can help you take control of your metrics. It’s going to change the way you approach... [...]

The AdWeek team is hosting a webinar on ‘5 Key Strategies for Engaging Social Media Influencers: Build the Relationships That Matter to Your Brand’ Tuesday, June 4, 2019 at 1.00 pm EDT. The Marketing Week team says, “Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? If you’re like many marketers, these are just a few of the questions you struggle with every day. Building an influencer strategy is hard, and doing it in a way that appears... [...]

The Experiential marketing form allows the marketers to promote their products and services through experiences that engage the customers and create emotional attachment. The Convince & Convert team has published a new podcast episode on ‘Why Smart Marketers Are Embracing Experiential Content’ featuring Randy Frisch of Uberflip. Listen to this podcast to learn: How experiential content differs from traditional content marketing. Why successful brands are already shifting their focus from generating static content to crafting experiences. How consumer expectations for brand content... [...]

The content marketing domain is not limited to the text and articles. The video and audio elements possess a huge share when it comes to publishing your content online and using it for marketing. The Convince & Convert contributor Kayla Matthews has shared a list of 12 video tools that can help you to improve content marketing. Matthews says, “Content marketers need to “up” their game when it comes to video — and to do that, they need the best tools they can find. From generating ideas to designing and deploying video content, here are 12 incredibly useful video tools your team... [...]

The Convince & Convert team has published a new podcast episode on ‘How to Overcome Fear of Creating Video in Social Media’ featuring Michael Port, the Co-Founder and CEO of Heroic Public Speaking. Listen to this podcast to learn the following: How to transfer your stories to the screen using the three–act structure   Why you need to understand how to create and release tension on social  How to drip feed your story to create intrigue and build an audience   Why you should make strong choices with your video content  How to get better on camera and create engaging... [...]