Five Ways to Promote Your Content
If you want to achieve content marketing success, content creation and promotion should go hand in hand. So you need to create right content distribution channels as you continue to create new content.
The State of Digital contributor Morgen Henderson has shared reasons why you should improve content distribution and five ways to do it.
Henderson says, “Getting your content out there can be a long, tedious process, but it’s well worth the effort (remember all of those benefits!).
Look at your time
To effectively distribute content, it takes time. Start out by looking at how long you spent actually creating the content. Take that time and multiply it by two. That’s the minimum amount of time you should spend promoting content, if you want any results at all. For great results, you need to spend four times as long promoting it as you did creating. It might sound like a lot of time, especially if you spent days or weeks creating a single piece of content. But if you want to reach your audiences, you’ll need to put those hours to good use.
Identify audiences and online publications
Next, identify your main target audiences and look at where they spend their time online. If you sell surf boards, your target audience probably spends time reading online surf magazines”.
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