Podcast publishing is an essential and useful way to enhance your content marketing initiatives. With regular publication of podcast series you can build up an audience that can be prospective customer base for you.

The Search Engine Watch contributor Tereza Lista has shared a short guide to optimize your podcasts for search engines and get wider audience.

Lista says, ““Podcast SEO” is expected to be a growing term among SEO professionals, marketers, and podcast hosts over the next few years.

What do we mean by “podcast SEO” and how can you really optimize your podcast for search engines?

Here is everything you need to know.

Podcasts show up in Google searches

Google has announced earlier this year that podcasts will start showing up in search results.

You will be able to search for a podcast and find some of the episodes straight through the search results. The indexing of the podcast will return the audio content that you can consume directly.

There is also the potential for Google and its services to analyze the audio and automatically transcribe it to highlight a podcast in relevant search results”.

Podcast SEO 101: How to optimize your podcast for search engines

Search Engine Watch

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