The MOZ team has published a new white paper titled ‘How Distance and Intent Shape a Local Pack’.

Download this white paper to learn how Google treats your content when it comes to search indexing.

You will also learn the following:

  • How Google interprets different kinds of local intent.
  • How geo-location and geo-modification influence local packs and organic results.
  • How distance, Google ratings, and organic rank shape a local pack.
  • How Google handles competing needs.

SEO Whitepaper: How Distance and Intent Shape a Local Pack

MOZ

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