Strategies to Engage Your Email Subscribers
Email marketing is for someone who likes to stay in live contact with the prospects who can be converted to customers.
The Duct Tape Marketing’s John Jantsch has shared seven tactics to help marketers re-engage their email contacts and improve marketing.
Jantsch says, “Email marketing is a great way to reach your fans on a regular basis. But if you have an email list full of inactive subscribers, that doesn’t do you much good. Your emails are going into their trash or spam folder, and you’re wasting time and effort creating campaigns that are not even getting read.
It’s important that you work to re-engage those email contacts. They signed up for your mailing list for a reason, you just need to get back to that place where they find your content relevant and want to interact with your mailings. How do you do that? Here are seven tactics for an effective re-engagement campaign.
1. Who’s Inactive, Anyway?
First thing’s first: To re-engage inactive contacts, you must set the parameters for what constitutes inactivity. If you have contacts who haven’t opened your emails in the past six to 12 months, provided you’re sending out regular emails, you can consider those folks inactive”.
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