Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]
The MarketingProfs team has published a new podcast episode titled ‘Automation in Moderation: Amanda Holmes on Marketing Smarts’ featuring Amanda Holmes.
Listen to this podcast to learn some useful marketing automation lessons.
Kerry O’Shea Gorgone says, “Amanda Holmes became CEO of Chet Holmes International at the age of 24. The singer/songwriter stepped in after the death of her father, Chet Holmes, author of The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus on 12 Key Strategies. The firm’s youngest employee by a 20-year margin, she took the business world by storm when she increased conversions 1,100%, increased leads generated 1,176%, and doubled the company’s coaching clients two years in a row.
One of her key initiatives when taking the reins was to experiment with marketing automation. I invited Amanda to Marketing Smarts to share how she used automation to increase webinar conversions and optimize every touch point in the customer journey”.
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