The Content Marketing Institute contributor Ahava Leibtag has published a checklist to help marketers create valuable content for their marketing campaigns.

You can use this visual checklist to create road-map for successful content creation.

Leibtag says, “Great content strategy is all about taking the guesswork out of execution, so that creative content can flourish. To help get all of the details straight, we developed (and have since updated) the Creating Valuable Content™ Checklist.

As the doctor explains, most professions resist checklists because “we believe our jobs are too complicated to reduce to a checklist.” But if doctors, project managers, and the World Health Organization are convinced of the power of checklists, then why shouldn’t we be?

The checklist is designed for digital content creators and marketing teams. It defines valuable content using five benchmarks:

  • Findable
  • Readable
  • Understandable
  • Actionable
  • Shareable”.

Must-Have Checklist to Creating Valuable Content

Content Marketing Institute

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