The Social Media Today contributor Andrew Hutchinson has started an article series aiming at helping the marketers learn about the state of Instagram marketing.

The first article is titled ‘The State of Instagram Marketing 2019 – Part 1: Current Use of Instagram by Marketers’.

Hutchinson says, “Instagram is the social media platform of the moment.

The Facebook-owned visual platform now boasts over a billion active users, and it’s continued to diversify its offerings beyond its digital photo album roots, incorporating more video (IGTV), more creative content options (Stories) and expanded messaging tools for direct communication.

But how are brands actually using Instagram, and what future opportunities are they most excited about?

That’s what we sought to discover with our latest survey report – we recently partnered with the team from SEMrush to put to gather insights from our combined communities in order to glean more information about business use of the platform, and what’s coming next”.

The State of Instagram Marketing 2019 – Part 1: Current Use of Instagram by Marketers

Social Media Today

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