In marketing, the term ‘attribution’ refers to the identification of a set of user actions that contribute in some manner to a desired outcome. It is the process of giving credit of a conversion to a marketing touchpoint. The Social Media Examiner contributor Michael Stelzner has shared an article highlight the ways to track attribution on Facebook and Google. Stelzner says, “Every ad platform has a built-in attribution system at the ads level. This means it will record leads or purchases and then try to tie them back to a specific ad on the platform that supposedly generated... [...]

The Buffer contributor Bonnie Porter has published a new podcast episode titled ‘The Most Essential (and Surprising) Social Media Statistics and Facts of 2019’. Listen to this podcast to discover useful statistics that will help you to improve your social media marketing this year. Porter says, “What role do social media stats and facts play in your day-to-day? As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference. Plus, you never know when you’ll... [...]

The MarketingExperiments team has published a new video on ‘Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test’ featuring Flint McGlaughlin. Watch this video to improve your e-commerce performance. The MarketingExperiments team says, “The only way to answer that question is to test. Luckily, we’ve put together a swipe file of our own ecommerce experimentation to give you a head start. In this live broadcast, Flint McGlaughlin draws on the 25 experiments in our ecommerce swipe file to teach you how you can improve ecommerce conversion... [...]

The HubSpot team has published the ‘Instagram Engagement Report’. Download this report and use the featured insights to improve your Instagram marketing in 2019. The HubSpot team says, “Instagram is constantly changing. From algorithm updates to new best practices, it can be difficult to stay on top of everything that’s coming out with this important social media platform. Luckily for us—we’ve got a ton of data. We partnered with analytics experts at Mention to bring you the latest Instagram analytics. You’ll learn how successful businesses are using the... [...]

The HubSpot contributor Pamela Bump has published an article the social media pros and cons. Pamela says, “Over 97% of marketers are now using social media to engage with their audiences. But if you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices. To help you make informed... [...]

MarketingProfs team is hosting a webinar on ‘Using Automation for Spectacular B2B Campaigns’ on Thursday, June 20, 2019. The webinar will be addressed by Majda Anwar from GetResponse. The MarketingProfs team says, “You can build the most awesome webinar ever, but it’s meaningless if no one comes to hear it. For marketers today, building a webinar audience can be a major challenge. Join ON24 and MarketingProfs for “B2B marketers are not in control of today’s customer, and that’s okay. What isn’tokay is the way a lot of B2B marketers approach digital campaigns. It’s... [...]

Email is one of the most important and useful marketing tools that is used by marketers for several years now. The Duct Tape Marketing’s John Jantsch has shared six email marketing myths that harm your email marketing efforts. Jantsch says, “Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are some things that have always been myths, but still persist... [...]

The Content Marketing Institute team is hosting a webinar on ‘Marketing Automation + Content = Leads Sales Can’t Live Without’ on Wednesday, June 26, 2019 at 2.00 pm EDT. Attend this webinar to learn how to improve your sales with targeted and focused content. You will also learn: How marketing can better enable sales via strategic content creation and planning Why conversion isn’t always the best goal of your email marketing campaigns How to build predictive behavioral maps within your marketing automation campaigns to deliver more qualified leads to your sales teams. Marketing Automation... [...]

X-Wave is the latest video creation software to be available to online marketers. It relies on the power of Artificial Intelligence to let you easily create masterful videos. It works for any niche where video can capture people’s attention and get them involved with the product. Prime examples are: ■ E-commerce ■ Local Businesses ■ Real Estate ■ Plastic surgeons ■ Cosmetic dentists Anyone whose products or services are better presented with video can take advantage of this new video creation software. Here’s how it works. X-Wave can turn any online page into a slickly produced... [...]

The Backlinko team has published a new guide called ‘How to Write A Blog Post’. This guide covers the following chapters: Find a (Proven) Topic Blog Post Templates Create an Awesome Headline Craft a Compelling Intro Write Your Post Add a Conclusion Optimize for SEO. Visit the following page to access the guide. How to Write A Blog Post: The Definitive Guide Backlinko  [...]