Five Ad Rank Questions Answered
- What Is Ad Rank?
Google defines ad rank as “a value that’s used to determine your ad position and whether your ads will show at all.” Your ad rank is the result of any given paid search auction and is compared to those of your competitors to determine if and where on the SERP your ad will show in relation to these competitors.
- How Is Ad Rank Calculated?
According to Google, ad rank is calculated using several factors, including your maximum CPC bid amount”.
5 Questions About Ad Rank You Need Answers To Right Now
The rankings of your per-click (PPC) ads in the search engine results page depends on the position of each keyword included in the ad.
To guide the advertisers and marketers to get their ads ranked high in search engines, Portent contributor Ryan Moothart has shared answers to five ad ranking questions.
Moothart says, “Paid search. Google Ads. Ad Rank. You have questions. We’re going to answer them. No fluff. No bullsh*t. Here you go.
- What Is Ad Rank?
Google defines ad rank as “a value that’s used to determine your ad position and whether your ads will show at all.” Your ad rank is the result of any given paid search auction and is compared to those of your competitors to determine if and where on the SERP your ad will show in relation to these competitors.
- How Is Ad Rank Calculated?
According to Google, ad rank is calculated using several factors, including your maximum CPC bid amount”.
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