Here’s What You Should Know About Internal Link Building
Link building is one of the most important tasks to strengthen your search engine marketing efforts. Along with external links pointing your websites, internal linking is also quite essential.
The Search Engine Journal contributor Andrew Dennis has published a comprehensive article highlighting the importance of internal link building.
Dennis says, “Site structure plays a key role in how search crawlers navigate and understand your website and they use internal links to measure which pages are the most important and most closely tied to your brand. The more internal links you point to a page, the more important search engine bots will think that page is.
This can influence which keywords and phrases they will associate with your pages – when there are multiple pages that cover a similar topic, search engines will use internal links to decide which page is most important and should show in their search results.
You want to make it easy for search crawlers to understand your site and which pages are most important to you, and internal link building can help them better identify your key pages”.
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