Five Email Rules and Regulations You Should Follow
To achieve success in your email marketing efforts, you should adhere to the rules and regulations such as GDPR and CAN Spam Act.
Duct Tape Marketing’s John Jantsch has shared five email rules and regulations to you should follow.
Jantsch says, “Here, I’ll walk you through the essentials of all the relevant laws so that you can make sure your email marketing practices comply.
Keep Headers and Subject Lines Honest
The CAN-SPAM Act requires marketers use accurate header information. The “To,” “From” and domain name and email address, must all show the real name of the business or person who sent the message. No pretending to be a celebrity or fictional character in your email address!
Similarly, your subject lines must reflect the actual content of the message inside. You can’t indicate in the subject line that you’re giving away a free car and then have an email body that never mentions it again”.
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