Search engine optimization and content marketing go hand in had. With quality content you can score high in the SEO game. By knowing the right ways to update your SEO and content marketing strategies you can make the most from your efforts.

The Search Engine Journal contributor Julia McCoy has shared five current trends in SEO & Content Marketing.

McCoy says, “These are the five content marketing and SEO trends you need to know.

1. Go Beyond (WAY Beyond) Superficial Content

We’re seeing brands leave superficial content behind in favor of blogs and articles that plumb the depths of a topic.

That means more and more blogs are comprehensive, thoroughly researched and – you guessed it – long.

For instance, look at the SERP for the query [content marketing examples]. The top 4 results have an average length of 2,207 words”.

5 Trends to Know in SEO & Content Marketing

Search Engine Journal

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