Five Step Process to Effective Keyword Research
Keyword research is a very important process to secure higher search engine rankings and get more web traffic.
It is something you need to perform everyday so that you can know how you need to change your search marketing strategy.
The Porten contributor Caleb Cosper has shared five steps to perform effective keyword research.
Cosper says, “There’s plenty of information out there on how to perform keyword research successfully, but I’ll outline some of my preferred steps and best practices below.
Which Pages Rank for What?
I’m not the first Portentite to recommend starting keyword research by looking at what you already rank for. I like to go straight to Google Search Console (GSC) as soon as I get my hands on it. Despite the evidence that Search Console data is quite unreliable, it does come straight from the search giant itself, so we can’t ignore it”.
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