The MOZ contributor Ann Smarty has published an in-depth article on creating and running effective link building campaigns.

She has covered the following:

  • Sample Link Building Campaign
  • What Non-Spammy Non-Scaled Link Building Methods Do We Know?
  • Tools for every part of the process
  • Launching a well-rounded link building campaign.

Smarty says, “A new approach to link building integrates all kinds of marketing assets and processes including content marketing, relationship building, and influencer outreach.

This article outlines exactly how to create an effective link building campaign.

Link Acquisition Campaign Goals:

For your campaign, you want to achieve the following:

  • You want that asset to bring in links
  • You want that asset to rank (because high-ranking content keeps bringing links organically as most writers/bloggers search Google to find sources to reference)”.

How to Set up a Well-Integrated Effective Link Building Campaign

MOZ

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