SEO is at the heart of your content marketing efforts. With the right set of search marketing tactics you can secure premium position for your content in the search engine results.

The TopRank Marketing contributor Tiffani Allen has shared an article highlighting five SEO mistakes that harm your content marketing.

Allen says, “Below, I’ve singled out the ‘usual suspects’ along with guidance on how to fix them while setting yourself up for long-term SEO success.

SEO Mistake #1 – Choosing Target Keywords Based on Volume vs. Relevance

How Keywords Affect Content Marketers: Great content isn’t great unless people see it. But when content marketers overemphasize high-volume keywords, they miss out on meaningful engagement.

The Fix: Google it! All jokes aside, evaluating the first ten search results for your target keywords can help you understand what searchers are trying to find, and what supporting content you should provide to truly be the best answer for that query”.

5 SEO Mistakes Killing Your Content Performance and a Fix for Each

TopRank Marketing

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