HubSpot’s Guide to Sponsored Content
The HubSpot team has published a Guide to Sponsored Content.
This guide highlights some brand success stories that achieved growth using the sponsored content.
Pamela Brump says, “When it comes to branded or sponsored content, trust is a major factor that engages potential customers. In fact, when marketers sponsor content from a trusted publisher, they see a 50% higher brand lift than marketers who make their own content.
As branded and sponsored content gains steam, research continues to show that marketing your product with quality content can be incredibly effective. In fact, content marketing gets three times more leads than paid search advertising”.
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