The experiential marketing is also called engagement marketing as it is a promotional strategy that focuses on helping consumers experience a brand and thereby go for it.

The MarketingProfs contributor John Millward has shared seven tips to rightly create your experiential marketing campaigns.

Millward says, “The premise of experiential marketing itself is giving marketers a chance to become truly creative in their approach and engage their audiences like never before. But there is a right (and wrong) way to connect with your target demographic. Consider the recent Fyre Festival catastrophe: Though an extreme case, it’s the perfect example of experiential marketing gone wrong and the detrimental impact on the people and brands involved.

So, whether you’re organizing an immersive pop-up, on-site virtual reality installation, or a full theatrical performance or live event, here are a few things that should be kept top of mind to make it mean more, and ultimately deliver out the numbers you’re looking for.

Experiences make people happy. This should seem like a no brainer: People love to be entertained. And more than that, 65% of consumers say that they are far more influenced by positive and memorable experiences than traditional advertising and marketing gimmicks”.

The How and Why of Experiential Marketing: 7 Tips to Do It Right

MarketingProfs

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