Three ways to grow your email list
Email marketing is one of the best ways to stay in touch with your prospects and improve your brand presence. But to get the emails of the right prospects is a challenge.
The Convince & Convert contributor Ann Smarty has shared three ways to grow your email list.
Ann says, “This is so true! In order to grow your email list, you need to shake thing up! But how to do that? Here are a few new ideas to try:
1. Diversify Your Traffic Sources
One of the biggest mistakes businesses tend to make when it comes to digital marketing is to hang on to the same traffic and lead sources that worked in the past. The Google algorithm and rankings continuously change, PPC ads require continuous investment and testing, and banner ads are not as effective as they used to be. I can go on and on. Continuing to rely on the same exact sources for digital visibility is doomed to fail.
That being said, shaking up your email marketing strategy starts with shaking up your traffic acquisition strategy, and it is a continuous journey”.
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